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    <loc>https://www.shortmomentum.com/blog</loc>
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    <lastmod>2026-01-26</lastmod>
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  <url>
    <loc>https://www.shortmomentum.com/blog/portfolio-review-january-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
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  <url>
    <loc>https://www.shortmomentum.com/blog/finseta-taking-market-share-from-the-big-banks</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-09-24</lastmod>
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      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b427d5ed-dff8-4275-bdfc-c0b6da1bb8d3/Finseta+2.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Source: FCX Intelligence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/470e94cd-7fb2-4ca7-ba82-d6f5da17e907/Finseta+3.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/f97a7717-fb32-4534-a2ea-e04e013d3ea9/Finseta+4.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/03ac9345-626d-4c1c-9943-a3caea099eb9/Finseta+5.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/d0a58864-85e5-4249-9af7-f0c0c09850f5/Finseta+6.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/277872a2-b4ba-412e-a3cb-19b6cc87c252/Finseta+7.png</image:loc>
      <image:title>Blog - Finseta: taking market share from the big banks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/ashtead-technology-thesis-update-answering-key-investor-concerns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/2c24e987-06d5-49bf-865d-174512f56d34/Screenshot+2025-08-05+205206.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Department for Energy Security &amp; Net Zero</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/4d825c88-b487-4791-af90-07af8a7c8a12/Screenshot+2025-08-05+205233.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Department for Energy Security &amp; Net Zero</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/c6b89875-b23b-46e9-8884-2e576f01fd98/ASHT+3.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Energy Transitions Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/9bdfe43e-176b-4aea-8f0e-6b7ebed6538a/ASHT+4.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Energy Transitions Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/87832a41-0242-4ed4-8bab-247f106cbdf1/ASHT+5.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Energy Transitions Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/63e44b97-4635-46ea-8e10-5671ce848b21/ASHT+6.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/9956028d-994c-49c2-bc8a-5aa2bb37e5a0/ASHT+7.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Source: Energy Transitions Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/d1c50da6-91dd-4c2e-96ee-d8bc395e528b/ASHT+8.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/89049c96-691d-40ec-ad38-787fd593e431/ASHT+9.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Graph showing oil and gas prices over the past 30 years; oil is blue, natural gas is orange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b0fab329-0c60-4606-b40d-57bf03f9ea63/ASHT+10.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/6dfae78a-d997-4c0b-a7b5-61d932444f1b/ASHT+11.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/19868ede-cc02-4705-8ce5-250de93b12bc/ASHT+12.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/bbafa7d4-9e7d-44a4-95ec-a78aa0813075/ASHT+13.png</image:loc>
      <image:title>Blog - Ashtead Technology - Thesis Update: answering key investor concerns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/portfolio-update-ashtead-aj-bell-amp-alpha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/the-gym-group-a-low-cost-operator-with-significant-barriers-to-entry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/ab0ead55-fb04-4722-a52f-ef30412624e0/TGG+1.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Source: UK Active Report 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/01ea864b-9127-4dff-8fc2-4aa98569cbcb/TGg+2.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/9a1e84f2-f392-4025-9322-0d08d1be8ddb/Screenshot+2025-07-19+094949.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Source: TGG 2024 Annual Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/50202e0d-54ba-4862-99cd-3a2213627325/Screenshot+2025-06-29+100309.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Source: TGG 2024 Results Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/a374ad0c-8a7f-41d4-909f-60402f94d519/TGG5.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/d4795ebc-4957-4cd2-98ad-8514f7d84c7e/TGG+6.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/c4708900-59fb-4f0c-b528-9ae3f1315e9c/Screenshot+2025-07-19+095406.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/4c297d9d-2502-473a-beb1-5297ffde110d/Screenshot+2025-07-19+095430.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/93369951-a2f6-4629-b8df-e8ce4ca548ec/TGG+7.png</image:loc>
      <image:title>Blog - The Gym Group: a low-cost operator with significant barriers to entry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/mulberry-a-luxury-leather-goods-retailer-that-is-lacking-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/5556adf5-c97e-4e6e-8af0-891a2296c03c/Mulberry+1.png</image:loc>
      <image:title>Blog - Mulberry: a luxury leather goods retailer that is lacking identity. - Make it stand out</image:title>
      <image:caption>Source: Mulberry Strategy Report 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/ee41569e-0474-4c23-b6f2-01ff1c57300b/Mulberry+2.png</image:loc>
      <image:title>Blog - Mulberry: a luxury leather goods retailer that is lacking identity. - Make it stand out</image:title>
      <image:caption>Source: Mulberry Strategy Report 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/0ff973b0-2dbf-46ea-ae80-97b298b97085/Mulberry+3.png</image:loc>
      <image:title>Blog - Mulberry: a luxury leather goods retailer that is lacking identity. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/gamma-communications-half-technology-half-telecoms-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/a0281826-ae75-48b5-8f53-9aa850912f17/Picture2.png</image:loc>
      <image:title>Blog - Gamma Communications: half technology, half telecoms business. - Make it stand out</image:title>
      <image:caption>Source: Gamma FY24 Results Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/bc306cd9-df60-4d03-8f9a-9f6e8c97d253/Valuation.png</image:loc>
      <image:title>Blog - Gamma Communications: half technology, half telecoms business. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/zigup-an-investment-tale-of-two-halves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/66baf9f9-510a-4283-be56-e8fcc0dfa98a/Screenshot+2025-05-25+103742.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/2280c2ff-c0bf-4070-bd2c-a6851d36a5de/Screenshot+2025-05-25+103723.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b8e36a01-33f9-4627-834f-237c1ad8af75/Screenshot+2025-05-25+103800.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/8c4ec041-0257-441a-89ee-9e10436768ed/Screenshot+2025-05-25+103842.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/e26576e2-7ca6-42ff-ad46-70289e2dffd7/Screenshot+2025-05-25+103820.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/c7ac80f4-5694-4fb1-9192-e6835387b5c0/Screenshot+2025-05-25+103637.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/8f833457-e4fc-4a2d-aec3-b799d69bccc7/Screenshot+2025-05-25+103752.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/04ccca54-471d-4089-aeab-fb953a7d423d/Picture1.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Source: Zigup H124 Results Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/eecf1270-1771-4415-9de3-d76d859ee723/Screenshot+2025-05-25+104729.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/073423a3-40d7-4873-82bd-24ee616f5103/Screenshot+2025-05-25+104633.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b732f7f4-a6c9-4d88-adfb-7da382781f3c/Screenshot+2025-05-25+103704.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b6ac0b80-ed69-4e29-bd01-dddbe62c79c3/Screenshot+2025-05-25+103732.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/bdd3e3ed-3850-4a02-b261-1e9bb77e2f92/Screenshot+2025-06-28+085124.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/fa239b90-3446-4c7a-b228-2557e4b3c427/Screenshot+2025-05-25+103550.png</image:loc>
      <image:title>Blog - Zigup: an investment tale of two halves. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/ashtead-technology-the-recent-selloff-has-provided-an-opportunity-to-add-to-my-position</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/portfolio-update-big-technologies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/marks-electrical-a-domestic-appliance-retailer-with-a-lot-to-like-but-not-quite-enough-to-buy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b0a92ba4-95aa-4a95-9f5f-3902489399aa/Screenshot+2025-04-07+075327.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Percentage of electrical appliance purchases made online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/7933d3b3-8a5d-4fc8-b678-f0a6f0a255fa/Screenshot+2025-04-07+075712.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Preference for in-store MDA purchases by age group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/4d29a311-d421-470d-b681-c50732629c4e/Screenshot+2025-04-07+075826.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Return on invested capital for Marks Electrical and AO World.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/6189b934-5e96-4da3-8512-6025aea67504/Screenshot+2025-04-07+080252.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Breakdown of return on invested capital for Marks Electrical.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/cc77747a-c15d-4043-a9d8-a0ae513e90dd/Picture+5.jpg</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Breakdown of return on invested capital for AO World.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/bf01d3c1-a7f8-4ea6-880d-4108e41319c9/Screenshot+2025-04-07+080944.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Invested capital turnover for Marks Electrical.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/4edbbff0-8828-4945-976e-c30291284cd6/Screenshot+2025-04-07+081124.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Graph showing the adjusted gross margin (distribution costs added back to cost of sales) for Marks Electrical and AO World.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/87edfa8d-8e33-4984-8463-f9fe8855a88c/Picture+8.png</image:loc>
      <image:title>Blog - Marks Electrical: A domestic appliance retailer with a lot to like, but not quite enough to buy. - Make it stand out</image:title>
      <image:caption>Graph showing weekly diesel and petrol fuel prices. Source: UK Gov.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/portfolio-update-250325</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/blog-post-title-two-zsh8t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/blog-post-title-one-2e2nk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/blog/aj-bell-a-low-cost-investment-platform-that-is-taking-market-share</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/fbe85147-3853-4dfe-9c41-9f990129ac17/AJ01.jpg</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/0726c4d6-f6f5-49be-a8c8-29a8a75729a6/Aj02.jpg</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/cff09aa8-a9b5-4c5e-9ea7-6281eb28fc3e/Figure+1_+Workplace+pension+participation+rates+are+stabilising+with+slight+growth+during+the+coronavirus+%28COVID-19%29+pandemic+period.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/a6e6a88c-962f-4b33-b200-0831f0e45231/Screenshot+2025-04-23+185811.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Source: Gov UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/d23b6adc-ae1e-4cbc-80ef-38d5e0e1c1f7/Screenshot+2025-04-23+185848.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Source: Gov UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/f1a980af-a029-4521-ab16-752c8865aee9/Screenshot+2025-04-23+185920.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/499175b9-d480-4e4f-b92a-c38586cb2fcf/Figure+3_+The+household+saving+ratio+has+consistently+exceeded+the+pre-coronavirus+%28COVID-19%29+pandemic+trend+%281%29.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/9947b12e-ad55-41b6-93ad-bd5879fb2c34/Picture3.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing Hargreaves Lansdown’s operating margin between 2012 and 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/7c90e021-51ce-42fd-8051-b9de0d8a4a09/Picture4.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing Hargreaves Lansdown’s assets under management between 2012 and 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/93d54554-a948-46e8-8386-6d695d9e0158/Picture5.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing Hargreaves Lansdown’s customer numbers between 2012 and 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/fd8400ce-6f58-463a-a3d6-054239c94b14/Picture6.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing Abrdn’s assets under management between 2012 and 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/dffbcc9c-c36a-4b2d-a072-919248ad08e5/Picture7.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing Abrdn’s platform customers between 2019 and 2023 (the only years of data provided).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/bee9fec9-61d0-4cf9-bcee-37f22ed28710/Picture8.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing AJ Bell’s customer numbers between 2012 and 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/49a44505-cd08-47b2-88a7-7c794704fb64/Picture9.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing AJ Bell’s total assets under management, split between the different segments, from 2012 to 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/a481f243-f965-44d2-a870-40142f34de9a/Picture10.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing a comparison of the annual net inflows for AJ Bell, Hargreaves Lansdown and Abrdn between 2017 &amp; 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/0acce314-7620-4007-aa61-f50392fc1a6c/Picture11.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing a comparison of the relative net inflows for AJ Bell, Hargreaves Lansdown and Abrdn between 2017 &amp; 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/68a21942-5a8a-43fa-a132-e6d4ff631a92/Picture12.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Source: AJ Bell Annual Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/b9b9d6a1-692d-4c90-a46b-e86b1dfaa0ec/Picture13.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Source: AJ Bell Annual Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/00331aae-0e65-4c90-b218-0fc8d2a13394/Picture14.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Source: AJ Bell Annual Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/d954a7b3-d00e-4238-bb12-6b177fca772e/Picture15.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing the change in market share for AJ Bell, Hargreaves Lansdown and Abrdn between 2012 &amp; 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/760b0fdc-24cd-4924-825d-f1e85ce4056a/Picture16.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing a comparison of AJ Bell and Abrdn’s market share gains between 2012 &amp; 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/c750a441-c275-4d83-85f6-98406bd58867/Picture17.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing a comparison of AJ Bell and Abrdn’s market share gains, adjusted for acquisitions, between 2012 &amp; 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/0d9e1895-d217-4bbf-9be3-6b29b8ff1aa0/Picture18.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Chart showing a comparison of AJ Bell and Hargreaves Lansdown’s DTC market share gains between 2012 &amp; 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67cbfaf548906b243d9501e2/7aa9ecfa-7794-43b5-b739-c2dee1e31650/Picture19.png</image:loc>
      <image:title>Blog - AJ Bell: A low-cost investment platform that is taking market share. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-26</lastmod>
  </url>
  <url>
    <loc>https://www.shortmomentum.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
  </url>
</urlset>

